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                  <text>Caledonia 1892</text>
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                  <text>This collection of images is based upon &lt;a href="https://openvalley.org/files/original/3ae1204165be3bf753a4d31e568da22a.jpg" target="_blank" rel="noopener"&gt;an 1892 birds-eye panorama of Caledonia, NY&lt;/a&gt; published by Burleigh Litho of Troy, NY. According to John William Reps, Lucien R. Burleigh was responsible—whether as artist or publisher—for some 228 lithographic city views (it is possible, even likely that the Caledonia map was executed by an employee named Christian Fausel). Trained as a civil engineer, economic recession pressed Burleigh into finding other ways of making a living. He began city viewmaking during the 1870s and by the mid-1880s was well established in his profession. His usual practice was to work from an available map, determine the most advantageous viewpoint (for a village like Caledonia, typically 1500 feet above the ground), and making small sketches at the street level. Another important task during a two- or three-week stay was soliciting subscriptions for the panorama: it took perhaps 100 persons, each paying $2.50-3:00 for a map, for the project to break even. &lt;br /&gt;&lt;br /&gt;The Burleigh map’s legend provides us with a snapshot of Caledonia in 1892, just recovering from a major fire in 1891. It lists railroad stations, churches, the public school, and even Seth Green’s fish hatchery, but a majority of the numbered locations are commercial enterprises—a likely base of customers for purchasing copies of the completed work. Using old newspapers and trade magazines, this collection has gathered advertising from most of the businesses. Its purpose is to populate an interactive map for the “Heraldry” section of the “Clans of Caledonia” exhibit, where we see immigrant affiliations interacting with national and commercial icons—a complex process of so-called “Americanization.”</text>
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                  <text>Cooper, Ken</text>
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                  <text>Thanks to Tom Tryniski, Fulton History</text>
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              <text>Newspaper advertisement</text>
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              <text>2 x 5 in.</text>
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            <description>A name given to the resource</description>
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                <text>John Boorman, Wall Paper, Paints, Oils &amp; Artist, Materials</text>
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                <text>Number 27 on the Burleigh map, Boorman's store was a frequent advertiser for its many services. The enterprise was started by Thomas Boorman, a Scottish immigrant whose trade of painting and wallpaper led him to open a small store. It grew in size under John Boorman (1867-1927), who seems to have expanded its services, at the time of this map focusing upon wallpapering, painting, custom picture frames, and other home decoration. In later years Boorman was a manager for the Bell telephone company and ran a pharmacy with his brother James. It's quite possible that all of these operations (and more) were parts of a single enterprise--local merchants often wore many hats.</text>
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                <text>Caledonia Advertiser</text>
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            <name>Date</name>
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                <text>1. 1894-07-12&#13;
2. 1896-12-17</text>
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                <text>Courtesy of Tom Tryniski / Fulton History.</text>
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                <text>1. jpeg, 310 KB&#13;
2. jpeg, 494 KB</text>
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                <text>Newspaper advertisements</text>
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        <name>Burleigh Litho Co</name>
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        <name>Caledonia, NY</name>
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        <name>John Boorman</name>
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                  <text>This collection of images is based upon &lt;a href="https://openvalley.org/files/original/3ae1204165be3bf753a4d31e568da22a.jpg" target="_blank" rel="noopener"&gt;an 1892 birds-eye panorama of Caledonia, NY&lt;/a&gt; published by Burleigh Litho of Troy, NY. According to John William Reps, Lucien R. Burleigh was responsible—whether as artist or publisher—for some 228 lithographic city views (it is possible, even likely that the Caledonia map was executed by an employee named Christian Fausel). Trained as a civil engineer, economic recession pressed Burleigh into finding other ways of making a living. He began city viewmaking during the 1870s and by the mid-1880s was well established in his profession. His usual practice was to work from an available map, determine the most advantageous viewpoint (for a village like Caledonia, typically 1500 feet above the ground), and making small sketches at the street level. Another important task during a two- or three-week stay was soliciting subscriptions for the panorama: it took perhaps 100 persons, each paying $2.50-3:00 for a map, for the project to break even. &lt;br /&gt;&lt;br /&gt;The Burleigh map’s legend provides us with a snapshot of Caledonia in 1892, just recovering from a major fire in 1891. It lists railroad stations, churches, the public school, and even Seth Green’s fish hatchery, but a majority of the numbered locations are commercial enterprises—a likely base of customers for purchasing copies of the completed work. Using old newspapers and trade magazines, this collection has gathered advertising from most of the businesses. Its purpose is to populate an interactive map for the “Heraldry” section of the “Clans of Caledonia” exhibit, where we see immigrant affiliations interacting with national and commercial icons—a complex process of so-called “Americanization.”</text>
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                  <text>Cooper, Ken</text>
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                  <text>Thanks to Tom Tryniski, Fulton History</text>
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              <text>Postcard</text>
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              <text>3.5 x 5.5 in.</text>
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                <text>New York State Hatchery and Fish Ponds, Caledonia NY</text>
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                <text>Postcard shows the nationally recognized operation created by Seth Green in 1864 and eventually taken over as a state operation in 1875. Despite this source of funding, the hatchery still depended upon publicity--thus the sizable text both on its roof and on the side of building facing road. Printed in Germany by the American News Company, the postcard was created at the behest of John Boorman's Pharmacy for tourist purchases. </text>
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                <text>1909-04-11</text>
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                <text>Cooper, Ken</text>
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                <text>Courtesy Ken Cooper</text>
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                <text>1. jpeg, 741 KB&#13;
2. jpeg, 428 KB</text>
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                <text>Boorman's Pharmacy, Caledonia NY</text>
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        <name>fish hatchery</name>
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        <name>John Boorman</name>
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        <name>Seth Green</name>
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