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                  <text>This collection of images is based upon &lt;a href="https://openvalley.org/files/original/3ae1204165be3bf753a4d31e568da22a.jpg" target="_blank" rel="noopener"&gt;an 1892 birds-eye panorama of Caledonia, NY&lt;/a&gt; published by Burleigh Litho of Troy, NY. According to John William Reps, Lucien R. Burleigh was responsible—whether as artist or publisher—for some 228 lithographic city views (it is possible, even likely that the Caledonia map was executed by an employee named Christian Fausel). Trained as a civil engineer, economic recession pressed Burleigh into finding other ways of making a living. He began city viewmaking during the 1870s and by the mid-1880s was well established in his profession. His usual practice was to work from an available map, determine the most advantageous viewpoint (for a village like Caledonia, typically 1500 feet above the ground), and making small sketches at the street level. Another important task during a two- or three-week stay was soliciting subscriptions for the panorama: it took perhaps 100 persons, each paying $2.50-3:00 for a map, for the project to break even. &lt;br /&gt;&lt;br /&gt;The Burleigh map’s legend provides us with a snapshot of Caledonia in 1892, just recovering from a major fire in 1891. It lists railroad stations, churches, the public school, and even Seth Green’s fish hatchery, but a majority of the numbered locations are commercial enterprises—a likely base of customers for purchasing copies of the completed work. Using old newspapers and trade magazines, this collection has gathered advertising from most of the businesses. Its purpose is to populate an interactive map for the “Heraldry” section of the “Clans of Caledonia” exhibit, where we see immigrant affiliations interacting with national and commercial icons—a complex process of so-called “Americanization.”</text>
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                  <text>Thanks to Tom Tryniski, Fulton History</text>
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                <text>J.H. Espie, Groceries &amp; Crockery</text>
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                <text>Number 31 on the Burleigh map, this business was owned by John H. Espie, who was born in 1847 on the Espie Homestead southeast of town. Along with his wife Helen, he bought Gallagher's grocery in 1889 and ran a modest business until the store burned down in the devastating fire of February 6, 1891. Just a year later, it was reported that Espie had "built a handsome new brick building and moved into it with a fine line of new and fresh staple groceries" (see second image). Unfortunately he never seemed to recover; his wife died and Espie, who suffered from poor health, sold the building in 1899. He died in Buffalo in 1920. Against all of these commercial struggles there is evidence that he was respected in town, loved music, and was active in the local temperance society--perhaps a happier side to his life.</text>
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2. 1892-02-25</text>
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                <text>1. Caledonia Advertiser 22 May 1890 &#13;
2. Caledonia Advertiser 25 Feb. 1892&#13;
Courtesy of Tom Tryniski / Fulton History</text>
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                <text>1. Newspaper advertisement&#13;
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                <text>Timetables for Erie Railroad Station, Caledonia NY</text>
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                <text>Number 9 on the Burleigh map, the Erie Railroad was one of four different lines passing through or near by the town of Caledonia. At the time of Burleigh's panoramic map (1892) the railroad was in dire financial straights and by the next year would declare bankruptcy for the third time in its history, primarily due to cutthroat competition. &#13;
&#13;
Two images show the early emergence of marketing railway travel. The first, from 1878, is a train timetable of the sort routinely published in local newspapers: three different railroads are listed without differentiation, as a sort of public utility. No railroad advertisements appear in the paper. The second, an 1893 advertisement, retains this basic information but now reminds local travelers that the "Erie Flyer"--the "best and most convenient train to New York"--departs from nearby Avon. The great metropolis is an overnight trip away in Pullman cars, "the finest in the world."</text>
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                <text>1. Caledonia Advertiser, 13 July 1878.&#13;
2-3. Caledonia Advertiser, 19 Jan. 1893. &#13;
Courtesy of Tom Tryniski / Fulton History</text>
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2. jpeg, 353 KB&#13;
3. jpeg, 113 KB</text>
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                <text>W.H. Walker, General Store</text>
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                <text>Number 32 on the Burleigh map, the establishment of W[illiam] H. Walker (1839-1917) dates back to at least the late 1870s. His various advertisements are energetic specimens of the day, utilizing all available clip art and typographical tricks to capture the eye. In January 1882 Walker announced that would "clean out" his holiday goods at cost "for the next two weeks"; he still was advertising the sale in late March.&#13;
&#13;
The Caledonia fire of Feb. 6, 1891 seems to have impacted Walker's business greatly. Two weeks later, he was trying to sell damaged goods at the customer's price; all sales were cash because "I have no time to keep books." He underwent lengthy legal proceedings against American Central Insurance to recover the full value of a fire insurance policy. It's not clear whether Walker ever re-opened his general store. Increasingly, his energies were directed at civic endeavors--the Livingston Board of Supervisors, the Water Board, and in 1895 Mayor of Caledonia.</text>
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                <text>1. 1881-11-04&#13;
2. 1882-03-10&#13;
3. 1891-02-19</text>
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                <text>Courtesy of Tom Tryniski / Fulton History</text>
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2. jpeg, 314 KB&#13;
3. jpeg 168 KB</text>
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                <text>Number 33 on the Burleigh map, by the time of panorama's publication Outterson &amp; Lee's firm had been dissolved, settling all debts in April 1892. In 1878 George Outterson opened "a saloon and restaurant under Grant's meat market"; it's unclear whether he eventually took over that firm, or was starting up a new one with Lee.&#13;
&#13;
Outterson was one of many whose livelihood had been impacted by the 1891 Caledonia fire, so that Burleigh's map was at least partly aspirational, not purely descriptive. After dissolving his old partnership, in April 1892 Outterson applied to the Board of Excise for a saloon permit (the application was denied), then in 1893 he purchased the Caledonia House--also called the old "Stone Hotel"--from Robert Woollett, the hotel's proprietor at the time of Burleigh's map. Outterson died three years later, in 1896.</text>
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                <text>Number 34 on the Burleigh map, longstanding store advertised itself as "Again doing business at their old stand" in April 1892--after the February 1891 Caledonia fire. Run by William H. Walker and Ara Wilkinson, their partnership dated to at least 1888; the store promoted itself as a bastion of civility in an increasingly cash-only environment, still settling accounts every October 1 and April 1. The fire seems to have presented insurmountable challenges for, although they were back in business just a month later (in a temporary location on State St.), their partnership was dissolved in 1894. Wilkinson sold out his share to Matteson, who continued the business with Walker. The reason? Professor Wilkinson also was principal at the Caledonia school and was stretched thin.</text>
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                <text>Courtesy of Tom Tryniski / Fulton History</text>
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                <text>Number 36 on the Burleigh map, the office of Dr. Robert J. Menzie (1832-1915) probably was the most advanced medical care available in Caledonia. After completing his degree at the University of Buffalo in 1866, he moved to the village and established a practice that was to serve residents for 45 years. At the time of his death, the Caledonia "Era" praised him as "a constant student of and most devoted to his profession...the lives of many persons in this community today were saved through his keeping abreast of the times in the great advance of surgery during his active practice" (21 April 1915).&#13;
&#13;
These two images suggest the importance of his profession to Dr. Menzie. The first is an entirely atypical advertisement taken out by him in 1890 for a lost "state society badge," namely  that of the New York Medical Association (and quite unique, because his was among those given to its Original Fellows in 1884). Its symbol-laden design adopts the mottos "Excelsior" for efforts to "elevate and advance the science of medicine," and "Guard the Faith" for a vow "that we always jealously adhere to our principles." It's not certain whether Menzies ever was reunited with his badge, but in the eyes of his community it didn't matter--he had lived by those principles.</text>
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                <text>1. Caledonia Advertiser&#13;
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2. 1886</text>
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                <text>1. Caledonia Advertiser 21 Aug. 1890.&#13;
2. Transactions for the New York State Medical Association for the Year 1885 (ed. John Shrady, MD): 622.</text>
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                <text>Number 37 on the Burleigh map, Caledonia House had been a travelers' hotel for more than sixty years by the time of this panoramic view. It was built in 1830 by James Shaw, a mason who gave the structure two-foot-thick walls and hefty beams (not to mention Masonic motifs above the upper-floor windows). For years the "Stone Hotel" was an important stop along the stage-coach roads passing through Caledonia. After Shaw, subsequent managers had included his son John, Jared Moss, Algeroy Smith, Theodore Wilkinson, P.P. Foote, Robert Woollett, George Outterson, John F. Lawton, D.W. Hartney, D.C. Walker, and John A. Keyes. In 1908 the building began its new use as the Eunice Lodge, 830, of the Free &amp; Accepted Masons--which continues to this day.&#13;
&#13;
Robert Woollett appears to have been owner of Caledonia House between 1888 (purchased after the death of Prosper Philander Foote) and 1893, when he sold out to George Outterson due to his wife's illness. These two images show advertisements for Woollett's livery business at Caledonia House prior to his purchase of the property, and then his leap into the melee of selling spirits in Caledonia--an important source of revenue for the hotel. In the following years a cat-and-mouse game transpired between Woollett and temperance advocates, with sudden appearances of excise agents brandishing subpoenas. At the time Woollett sold his hotel, the Caledonia "Advertiser" smirked that he "did well in a financial sense" (23 Feb. 1893). By 1903, the Caledonia "Era" would be fuming that “The conduct of the hotel lately has been enough to bring a blush to the cheek of a brass monkey and it is to be hoped it will never be re-opened again until it can be conducted decently” (16 Dec. 1903). It simply wasn't possible to make money on the property as travelers' rest, anymore, and it became a Masonic Temple.</text>
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                <text>Courtesy of Tom Tryniski / Fulton History</text>
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                  <text>Thanks to Tom Tryniski, Fulton History</text>
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                <text>Number 39 on the Burleigh map, this business dated its establishment to 1817 by John McKenley. After passing through the Brown and then the Burgess families, Charles A. Place (1869-1937) and James C. Foote (1867-1939) purchased the firm in 1891. Beyond the usual range of clothing, food, and domestic goods the store was noted for its "most attractive articles in the way of fancy good" (Caledonia Advertiser 10 Jan. 1895).</text>
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2. jpeg, 302 KB</text>
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                <text>Courtesy of Tom Tryniski / Fulton History</text>
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                <text>Number 40 on the Burleigh map, the clothing store of F[raser] A. Christie (1858-1917) was one of those destroyed by the 1891 Caledonia fire. Subsequently, he moved into the same building as A.K. Fowler. Known as one of the town's most civic-minded individuals, Christie served as town clerk for many years, and as supervisor for a period as well. </text>
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                  <text>This collection of images is based upon &lt;a href="https://openvalley.org/files/original/3ae1204165be3bf753a4d31e568da22a.jpg" target="_blank" rel="noopener"&gt;an 1892 birds-eye panorama of Caledonia, NY&lt;/a&gt; published by Burleigh Litho of Troy, NY. According to John William Reps, Lucien R. Burleigh was responsible—whether as artist or publisher—for some 228 lithographic city views (it is possible, even likely that the Caledonia map was executed by an employee named Christian Fausel). Trained as a civil engineer, economic recession pressed Burleigh into finding other ways of making a living. He began city viewmaking during the 1870s and by the mid-1880s was well established in his profession. His usual practice was to work from an available map, determine the most advantageous viewpoint (for a village like Caledonia, typically 1500 feet above the ground), and making small sketches at the street level. Another important task during a two- or three-week stay was soliciting subscriptions for the panorama: it took perhaps 100 persons, each paying $2.50-3:00 for a map, for the project to break even. &lt;br /&gt;&lt;br /&gt;The Burleigh map’s legend provides us with a snapshot of Caledonia in 1892, just recovering from a major fire in 1891. It lists railroad stations, churches, the public school, and even Seth Green’s fish hatchery, but a majority of the numbered locations are commercial enterprises—a likely base of customers for purchasing copies of the completed work. Using old newspapers and trade magazines, this collection has gathered advertising from most of the businesses. Its purpose is to populate an interactive map for the “Heraldry” section of the “Clans of Caledonia” exhibit, where we see immigrant affiliations interacting with national and commercial icons—a complex process of so-called “Americanization.”</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="37">
              <name>Contributor</name>
              <description>An entity responsible for making contributions to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="5979">
                  <text>Cooper, Ken</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="5980">
                  <text>Thanks to Tom Tryniski, Fulton History</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>The type of object, such as photograph, map, drawing, painting, etc., and any additional data</description>
          <elementTextContainer>
            <elementText elementTextId="6205">
              <text>Newspaper advertisment</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="6198">
                <text>Robt. W. Laidlaw, Meat Market</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="6199">
                <text>Caledonia Advertiser</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="6200">
                <text>1878-02-12</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="37">
            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="6201">
                <text>Cooper, Ken</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="6202">
                <text>Courtesy of Tom Tryniski / Fulton History</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="6203">
                <text>jpeg, 215 KB</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="6204">
                <text>Number 41 on the Burleigh map, unfortunately not much is known about this establishment--a not uncommon fate when it comes to butchers and history. Laidlaw's business was in operation at least by 1878, as this advertisement shows; by 1898 he worked as a laborer at the New York Fish Hatchery in Caledonia, then moved to Rochester in the early 1900s. He married a Scottish immigrant named Anna, who died a widow in 1922.</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="453">
        <name>Burleigh Litho Co</name>
      </tag>
      <tag tagId="323">
        <name>butcher</name>
      </tag>
      <tag tagId="81">
        <name>Caledonia, NY</name>
      </tag>
      <tag tagId="762">
        <name>Robert W. Laidlaw</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
